This is how we party

AGURK is in the air

Communication and media strategy
Social media is an important tool to us to keep in touch with our followers. It communicates our message in a visual and original way and creates a common universe. At AGURK we use social media on a daily basis as we try to […]

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Final SS17 collection

AGURK

Our royal inspiration for the SS17 collection is from the beginning of 1800 where King Christian Xlll and Charlotte Frederikke lived. They got married in 1806 and had a short and stormy relationship that ended with divorce and Charlotte Frederikke getting abandoned from the Danish court. They where both loving and lively persons living in […]

In the third part of the design process it’s about constructing the silhouettes of the collection. We still use the story as inspiration and take a look at the clothes at the time the story took place. In the beginning of the 1800 the royalties wore layered, laced dresses. Beauty ideals were big women and […]

The Christmas holiday is often spent thinking about life and the people in it. And because it is so close to New Year’s, you think about what you achieved this year and whether it is what you expected or not. Some things you forget you even did and some moments you will never forget. It’s […]

PRINT – PRINT – PRINT – PRINT – PRINT – PRINT – PRINT – PRINT – PRINT – PRINT – PRINT – PRINT – PRINT – PRINT – PRINT  

Our second part of the Lively Journey is about the print development. We make the print ourselves and the print is an interpretation of the story. […]

We have been in Lodz in Poland for the past four days to check up on our production and to correct collection prototypes for next season. Our production place is a family business runned by mother and daughter Jolla and Anya. Jolla started the business about 20 years ago and now she has her daughter […]

The muse

The philosophy behind AGURK is that we want to have an open design process to show you how we work behind the scenes. This is the first post in a mini series about the developing of our SS17 collection that will take you through five steps in the design process from the beginning to […]

Last week we had a press event hosted by Ilse Jacobsen Hornbæk in relation to our participation in LØVENS HULE. We had the event in Ilse Jacobsens showroom in Copenhagen. The urban rainwear brand Ilse Jacobsen by Emma Jorn, that Ilse invested in last year were also showcased. Together with Ilses marketing department, we presented […]