The inspiration for the AW15 “Tripping” collection derives from the Sami people.

The Sami people is a population who live on the arctic of Norway, Sweden, Finland and Russia. The main inspiration is from their traditional costume, the use of ribbon and their religion that praises nature. The AW15 “Tripping” print tells the story of a religious journey of the Sami ritual leader. The ritual leader had an essential position as a connection between humans and the spiritual world. He went into a trance and another state of mind to visit forefathers and ask for guidance for hunting and dangers. The AW15 “Tripping” print is visualizing the trance by using Sami runes and drawings in a trance-like pattern. The primary colors are from the Sami flag and are also used in their traditional costume.